Our Story

"It only took us three years, sh*tloads of time, money and study credits, but somehow we managed to make it work."

"It only took us three years, sh*tloads of time, money and study credits, but somehow we managed to make it work."

Our Story

"It only took us three years, sh*tloads of time, money and study credits, but somehow we managed to make it work."

Picture this


It's friday night and you've had some drinks at the local bar. You feel it's time to go home and your stomach is in desperate need of some food. You grab yourself some juicy burgers to keep you warm on the way back, but once home you realise your burgers are ice cold...


Needless to say this was an inmense problem in dire need of solving. So we, three friends with no prior knowledge of the fashion industry, answered the call. How hard could it be to develop a Jacket that keeps you ánd your burgers warm?

Challenge accepted

We came up with a name and tried to draw world's first Burger Jacket. As you can imagine, our next search term was: "How to find a fashion designer".
To our luck the internet doesn't disappoint.

Perfect fabric
Our designer said that the best place to look for suitable fabric would be at the Première Vision in Paris. So there we went, off to Paris with no clue what we were doing. At the end of a long and depressing day a Scottish salesmen offered our sorry faces some beer and world's finest waxed cotton. As you can imagine we were instantly sold. Thanks again @HalleyStevensons.
Perfect fabric
Our designer said that the best place to look for suitable fabric would be at the Première Vision in Paris. So there we went, off to Paris with no clue what we were doing. At the end of a long and depressing day a Scottish salesmen offered our sorry faces some beer and world's finest waxed cotton. As you can imagine we were instantly sold. Thanks again @HalleyStevensons.
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Perfect fabric

Our designer said that the best place to look for suitable fabric would be at the Première Vision in Paris. So there we went, off to Paris with no clue what we were doing. At the end of a long and depressing day a Scottish salesman offered our sorry faces some beer and world's finest waxed cotton. As you can imagine we were instantly sold. Thanks again @HalleyStevensons.

The Prototype

Do you remember the feeling you had as a kid the night before your birthday?
Knowing the first ever Burger Jacket was on it's way made us three little kids again. What a special moment. It started as a joke at first, but that crazy idea was coming to life.
However, "love makes blind" is what they say. After a couple of weeks we started noticing flaws in the design.

It had to be better, so we went back to the drawing board and started all over again.

Etretat
After some changes to the prototype it was time to get a first impression of the performance of The Burger Jacket and shoot some footage. We had to find a suitable spot. Googling: "Beautiful place Europe" set us on our way to Étretat, France. The jacket performed great, but it turns out you can't fly a drone at wind speeds over 90km/h. Back to the drawing board...
Etretat
After some changes to the prototype it was time to get a first impression of the performance of The Burger Jacket and shoot some footage. We had to find a suitable spot. Googling: "Beautiful place Europe" set us on our way to Étretat, France. The jacket performed great, but it turns out you can't fly a drone at wind speeds over 90km/h. Back to the drawing board...
Previous
Next

Etretat

After some changes to the prototype it was time to get a first impression of the performance of The Burger Jacket and and shoot some footage. We had to find a suitable spot. Googling: "Beautiful place Europe" set us on course for Etretat, France. The jacket performed great, but it turns out you can't fly a drone at wind speeds over 90km/h. Back to the drawing board...

Sweden

Second attempt to test performance and shoot some epic footage. We rented a car and raced to the arctic circle to find the most challenging conditions. Turns out -25°C is pretty cold for every body part not covered by a Burger Jacket.

Problem solved

What started as a backyard joke, turned out to be an epic adventure.

Problem solved

What started as a backyard joke, turned out to be an epic adventure.

Get your burger Jacket